The NBA on NBC is making a huge bet on nostalgia. The glory days of the Jordan era and the NBA on NBC make basketball fans of a certain age feel all sorts of good feelings. And with its return in 2025 ...

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon. Now, he will do so again when NBC promotes its NBA coverage that ...

Sometimes, nostalgia can be nice. Other times, it's simply a trap set by the biggest corporations in the world love to use to steal our attention and take our money. The latter applies here. NBA on ...

The AI-generated voice of Fagan, who died in 2017, will appear across select NBA promos, openers, and title sequences. The AI-generated voice of Fagan, who died in 2017, will appear across select NBA ...

NBC has submitted to the machines. On Tuesday, The Athletic's Andrew Marchand reported the network, which is re-acquiring NBA media rights beginning this fall, will resurrect the voice of Jim Fagan, ...