Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

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The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

You are probably familiar with the idea of scenario analysis used in strategic planning: You focus on different possible future outcomes to design a strategy that is flexible enough to accommodate ...

Arista Networks pushed further into the security market with group segmentation and a zero-trust framework. The COVID-19 pandemic, and resulting shift to remote work, has made zero-trust security ...