When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

The strategy is simple. Pay people to watch ads. If it takes an incentive to attract attention, pay the price, whether it’s a coupon, additional content, or something else the prospect considers ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melissa Coleman, Director of Client ...

The Data Use and Access Bill, which became UK law this summer, has opened the doors for communication – especially for charities. New soft opt-in rules will allow charities to send marketing emails ...