In mid-June, New York-based “advanced TV provider” Simulmedia lifted the curtain on what it is touting as “a first-of-its-kind program that gives agencies and advertisers the power to run advanced TV ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Over-the-top inventory is now the apple of a digital advertiser’s eye. DSPs are focused on providing media ...

The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing ...

With over-the-top (OTT) content delivery pressing full steam ahead, both in terms of subscribers and number of OTT providers, common business sense would seem to dictate that commodity pricing would ...

The Asia Video Industry Association (AVIA) has published its study, Premium OTT: Building Its Rightful Place in the Digital Market, focusing on Indonesia and Thailand. This research highlights the ...

In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming ...

Multiple OTT subscriptions can drain your wallet and create login chaos. With streaming costs rising and content scattered across platforms, Indian viewers need a smarter solution. Airtel's ₹279 ...

Surprise, surprise — the adoption of over-the-top (OTT) video platforms is on the rise. More consumers are opting out of their cable contracts in favor of more affordable streaming options like ...

Last year’s release of the Atresplayer Premium pay TV platform involved stepping up Atresmedia‘s bet on original TV content production, particularly in fiction series. Part of its transformation ...

With over-the-top (OTT) content delivery pressing full steam ahead, both in terms of subscribers and number of OTT providers, common business sense would seem to dictate that commodity pricing would ...

Surprise, surprise — the adoption of over-the-top (OTT) video platforms is on the rise. More consumers are opting out of their cable contracts in favor of more affordable streaming options like ...