If you’re looking to increase response rates for mail, one of the simplest strategies you can use is to “Go big.” Studies show that oversized envelopes have the highest average response rate at about ...

Today’s batch of burning questions, my smart-aleck answers and the real deal: Question: I received a mail-in ballot for Buncombe County, and it came with an oversized envelope to mail it back in. It ...

One of the more delightful holiday jobs I had as a child was opening the Christmas cards. My mom would save the holiday mail, minus the bills and the advertising fliers, for me. I would excitedly open ...