How ChatGPT and generative AI could radically change the way marketers produce product content from product information. How much time did it take to write descriptions for the 353 million products ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gal Oron So, you started ...

In a recent TikTok post, IShowSpeed attempted the “Speed shop” based on a viral Chinese live streamer who reportedly made $18.7 million in just 7 days, promoting products continuously. She spends ...

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you're tasked with recommending the perfect enterprise software solution to ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is ...