Puma has relaunched its company magazine CATch UP. The online publication is designed “to provide journalists, investors, ...

PUMA has unveiled a major shake-up of its brand marketing structure as it looks to strengthen storytelling across product and brand touchpoints.

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core areas like soccer to kick start Puma's revival.

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

Global sportswear brand Puma has changed its business arrangement with United Legwear Company (ULAC) from a partnership model ...

Puma has moved from a business partnership to a licensing agreement structure with its long-term partner for socks, underwear ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all regions.

PUMA continues its deep-rooted connection with African football at the 35th Africa Cup of Nations in Morocco. The German ...