Global sportswear brand Puma has changed its business arrangement with United Legwear Company (ULAC) from a partnership model ...

Sports company PUMA has relaunched its online company magazine CATch UP to provide journalists, investors, retailers, ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing results for the first nine months of 2025. Sales were down 8.

PUMA has unveiled a major shake-up of its brand marketing structure as it looks to strengthen storytelling across product and brand touchpoints.

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core areas like soccer to kick start Puma's revival.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

Puma has moved from a business partnership to a licensing agreement structure with its long-term partner for socks, underwear ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

PUMA continues its deep-rooted connection with African football at the 35th Africa Cup of Nations in Morocco. The German ...

Puma has relaunched its company magazine CATch UP. The online publication is designed “to provide journalists, investors, ...