Reactive business strategies are those that respond to some unanticipated event only after it occurs, while proactive strategies are designed to anticipate possible challenges. Because no one can ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Companies implement certain marketing strategies, whether they are adding to their product line or adding new distribution channels. When marketing managers implement marketing strategies on their own ...

Customers today are accustomed to highly personalized, seamless brand experiences. Waiting until something goes wrong is no longer an option in customer experience (CX). That's why forward-thinking ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the frenetic tapestry of ...

Proactivity and reactivity aren’t opposing schools of thought in supply chain risk management. They’re distinct parts of a complete, holistic strategy. Historically, reactivity and proactivity in the ...

The ups and downs of the last few years have been a lesson on the importance of contingency planning across all industries, particularly legal. Businesses have had to pivot and rethink staffing to ...

We may not always say this, but we definitely feel it as we try to work and lead from a reactive state. It takes all our energy and effort to get through this day and we lack the capacity to consider ...

There are many different leadership styles and approaches to management that are viable. Some managers like to be direct and hands-on, while others prefer to give employees more autonomy and space.

GUEST OPINION: While AI innovation has swept through white-collar environments, from marketing to finance and on to software development, the vast majority of the world’s workforce, those on the ...