Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...

If you've spent more than five minutes online then you'll know web links can be dangerous, especially in unexpected emails, texts or your social media feeds. That's why you'll take a moment to check ...

Every Web surfer has probably experienced a link redirect. In a link redirect, clicking on a hyperlink on a Web page takes you to a totally unexpected destination. This can happen even if you hover ...

Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...