Today’s headlines, like almost every day’s headlines, are filled with a variety of stories about data breaches, cybersecurity incidents, and resulting privacy compromises. These lead, rightfully, to ...

As data privacy concerns rise, companies are rethinking their lead generation strategies to better respect and protect private customer information. Many business leaders are finding that maintaining ...

But privacy, on the other hand, is mostly about the right of a person to choose seclusion from the attention of others if they wish to do so, and the right to be immune from scrutiny or being observed ...

Protect your customers’ data and give them control over it, and with the right messaging, you’ll gain a substantial marketing advantage. Data privacy concerns tend to elicit eye rolls from corporate ...

Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy. My career started around the same time that Don Peppers and Martha Rogers ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...