Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences. Google wants to unify schema.org markup and merchant feed data ...

John Mueller, who works on the Google Search team, responded to a question that asks, "Does extensive Schema markup actually ...

A couple of weeks ago, Google created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type named ShippingService, ...

Google's Rich Results tool can show incorrect data when used for debugging structured data, which is where Schema.org's Validator can be helpful. A recent discussion in a Facebook SEO group ...

Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to ...

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google.