It's been 10 years since the last Scion badge was fitted to a new car, but now Toyota is reviving the nameplate once used for its inexpensive entry-level brand that targeted young car shoppers.

Toyota's Scion is growing up. The marque, hatched in 2003 as the company's "youth" brand, remains its forward agent among the American Millennial generation -- but in a new approach to the target, ...

Tiny on the outside, yet big enough to fit four seats on the inside, the Scion iQ can fit just about anywhere. But is it ...

Everyone remembers their first car. Some of us had to share an economy car with a sibling, and others drove a newer Mustang. More than likely it was used, and almost certainly it was abused. As a ...

Toyota has tried practically everything, but it looks like the Scion brand finally is running out of gas. So the company is going to let dealers walk away from this once-promising marque without ...

Toyota is the world’s best-selling auto manufacturer, and part of the reason for that is the wide variety of products the company makes. The Camry is among the best-selling cars in the world, but the ...

When Scion hit U.S. streets in 2004, it was a quirky little brand that sprouted from its traditionalist parent company, Toyota. Today, the original Scion oddballs—the first-gen xB and xA—are gone, ...

Remember Scion? Good times. For about 13 years, it made America’s roads a little weirder, a little edgier, a little more interesting. It’s been nearly a decade since the sub-brand disappeared into the ...

Toyota announced on Wednesday that its Scion brand would cease to exist by the end of the year. Scion, which was launched in North America in 2003 to appeal to young car buyers, will be absorbed into ...

Underneath the smiling, extroverted contours of this rebadged Toyota lives a remarkably happy little car, with no poses, no pretensions, no wistful musing that, with a little more punch, it could have ...

Editor's Note: Withthe news of Scion's demise, we're revisiting this commentary on theToyotabrand originally published in January 2015. The similarities between GM's ill-fated Saturn brand and ...

Toyota has killed its ailing Scion brand after its quirky designs failed to catch on and low gasoline prices made small cars a tougher sell. The brand's vehicles will be re-badged as Toyota models ...