E ncoded in the word “creative” is a long history of secularization. The power of creation (from the Latin creare: to make, beget, or cause) was once reserved for the gods. Later, it was claimed by ...

Who is the most creative human being who ever lived? These days, if you put the question to Google, it will spit back a dispiriting answer: Elon Musk. When I pair “Elon Musk” with “creativity,” Google ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

A new study published in npj Science of Learning provides evidence that creative thinking may help students remember new information, such as foreign language vocabulary, by boosting their ability to ...

For instance a word like “dodecahedron.” Picture its twelve faces, each one catching the light in a unique way. This geometric shape could inspire you to explore the interplay of light and shadow, ...

Reflecting on the creative process, Big B wrote about the constant apprehension that follows any artistic work on his blog. He wrote: “The apprehension continues .. will it won’t it .. what if it is ...

We hear the word creativity and intuitively know what it means. Or, we think we know what it means. But scientists have shown that beliefs we take for granted often do not correspond to how creativity ...

What emotions come to mind when you think about the word creativity? Happiness? Fulfillment? Success? Have you ever wondered why creativity evokes such positive feelings? It’s because creativity is ...