Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...

Southwest Airlines completed major business model changes, including assigned seating, forecasting increased profits for 2026 ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

The airline ends its decades-long open seating model and updates its extra seat refund policy amid broader shifts.

Days after Southwest officially implemented assigned seating, CEO Bob Jordan defended the slate of the changes the carrier ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its ...

The introduction of assigned seating comes with other changes such as the addition of premium seating options and a new ...

Southwest Airlines moved from open seating to assigned seats for passengers ...

Southwest Airlines has begun a major overhaul of its business model, rolling out assigned seating, premium cabins, network ...

By Rajesh Kumar Singh CHICAGO, Jan 28 (Reuters) - Southwest Airlines on Wednesday forecast a stronger-than-expected profit in 2026 and signaled a solid start to the year despite U.S. winter storm ...

Southwest announced in 2024 that it would end its iconic open seating policy in favor of traditional assigned seats and a ...