Lululemon Breaks Into Sports Merchandising With Official NFL Collection

Lululemon has teamed up with the NFL for its first-ever officially licensed apparel collection, marking the retailer’s entry ...

Golfweek Holiday Gift Guide: Women's apparel, equipment, gift ideas for her

One of TravisMathew's best sellers in women's apparel, the Cloud Fleece Half Zip can be worn on the couch, on the golf course ...

Lululemon is partnering with the NFL to release apparel for all 32 teams

Lululemon is launching a new collection around the NFL, marking the first time it will have products featuring all 32 teams.
USA Today

Wilson's Sport Professionals Collection is a perfect throwback ahead of the U.S. Open

Wilson's new Sport Professionals Collection offers various tennis apparel for both men and women. The collection features diverse styles and colors, suitable for both on-court performance and everyday ...
Business Wire

XX-XY Athletics: Introducing the Only Athletic Brand to Stand up for Women’s Sports

DENVER--(BUSINESS WIRE)--An apparel industry leader known for her creativity, courage and cultural acuity, Jennifer Sey is combining her experience as an elite athlete, seasoned brand executive and ...

Apparel Startup XX-XY Athletics Is on a Mission to ‘Save Women’s Sports.’ Critics Say It Is Cashing In on the Anti-Trans Movement

Founder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in ...
InStyle on MSN

How Fashion Is Shifting the Perception of Women’s Sports

There’s one particular piece of clothing—and the group of women behind it—that have had a major hand in women’s sports’ ...
Athlon Sports

Walmart Is Selling ‘Soft,’ Lightweight Women’s Hoodies for Just $2

Buyers say the sweatshirt hoodie goes with everything, from workout clothes to casual wear with friends. Athlon Sports aims to feature only the best products and services. We may receive compensation ...