Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune ...

Brian Niccol, Starbucks' CEO, implemented a strategy involving store closures, operational simplification, and adjustments to ...

Scarcity sells but it also strains staff, creates resentment, and undermines trust in the brand. Starbucks built the hype, ...

Under CEO Brian Niccol's leadership, the company has implemented a turnaround strategy focused on bringing the coffee chain back to its roots.

Starbucks claims the decision to “overhaul” its marketing is driving stronger customer perception scores and market share growth. Speaking yesterday (29 October) on the publication of the firm’s full ...

For most brick-and-mortar businesses, the threats of technology and online sales are making business harder. Starbucks, however, has been positioning itself to use technology, especially mobile ...

UNDATED (WKRC/CNN Newsource) - The coffee company said its cutting back on promotion deals and discounts in its new strategy plan. Starbucks was scaling back promotional offers through its mobile app ...

Starbucks’ new holiday merchandise has customers throwing fits and fists.On Nov. 6, Starbucks seasonal drinks for the holiday season were released, and North American stores were flooded with eager ...

Starbucks VP of Creative Studios Jen Quotson is leaving the company after more than 14 years, the coffee chain confirmed Thursday. The company will immediately launch a search for a successor, ...