Nestled in the heart of Silicon Valley, Shashi has taken a bold step, diverging from the conventional path of hotel loyalty programs. Shashi’s unique approach cuts through the clutter, offering guests ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Industry body National Restaurants Association of India (NRAI) has reportedly started sending advisories to restaurants to step up their own loyalty programmes with the return of Zomato’s loyalty ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

J.C. Penney on Wednesday launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with sister publication Marketing Dive, representing another ...