The Cool Down on MSN

Toys R Us issues statement amid backlash over 'soulless' commercial: 'What a gross slap in the face'

A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example ...
Ars Technica

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...
Forbes

Toys ‘R’ Us AI-Generated Ad Controversy, Explained

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...
The Daily Dot

Toys “R” Us animated its iconic giraffe using AI—and people are upset

The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...
Wall Street Journal

All-AI Ad From Toys ‘R’ Us Inspires Debate Over the Future of Marketing

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence. The minute-long video depicts Toys “R” Us’s late ...