Google holds 90% of global search market share and 85% of search ad spend. Advertising accounted for $74.2B of $102.3B total ...
On April 17, US District Court Judge Leonie Brinkema issued her opinion on the Google ad tech antitrust case, finding the company to have an illegal monopoly in the sell-side ad market while rejecting ...
Both The Trade Desk, Inc TTD and Alphabet Inc GOOGL play pivotal roles in the programmatic advertising ecosystem. TTD operates a leading demand-side platform (DSP), which helps advertisers focus on ...