A series of reports, studies, and surveys have found that the majority of women wear the incorrect bra size. If you feel your bras are not as comfortable as they should be or want to be sure you have ...

Run the measuring tape around your back, just under your shoulder blades, and up around the fullest part of your bust. The ...

For many people, bra shopping falls somewhere on the emotional scale between flat-out disappointing and totally traumatic, and the same could be said for the actual wearing of said bras. Many women ...

DD, DDD, E, F, FF, G, GG, H, I, J -- seem like a less friendly version of the alphabet? For women with large breasts, it is. And with the average American bra size ...

We need to talk about boobs. Because they’re getting bigger... a lot bigger, apparently. The average cup size in the UK is now a 36DD and it’s on the rise. So much so that the likes of Marks & Spencer ...

Despite the diverse skin tones and sizes offered by Rihanna's super successful Savage x Fenty line and the advancement of the body positivity movement, inclusive underwear companies are still few and ...

Anyone who has worn an ill-fitting bra or the wrong bra size knows that doing so can ruin an otherwise flawless outfit—or worse, an entire day. (The breast pain and backaches that can come with large ...

Scoring the perfect pair of everyday jeans or a dress you can’t wait to dance the night away in? That’s the kind of shopping that feels like a special treat. But buying a new bra? You probably dread ...