Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity. “The aim of marketing is to know and ...

How are you building your house of the customer? It starts with recognizing your customers' preferences and habits and evolves as they evolve. So what do customers want that brands need to provide? In ...

In today's rapidly evolving marketplace, the importance of deeply understanding and engaging with your customer has never been more critical. This is particularly true for the logistics and supply ...

Understanding how and why your customers spend their money is essential for your business planning and activities. Tracking consumer spending habits helps you understand (and capitalize on) customer ...

We are entering a new age of retail. Following a pandemic-induced boom, ecommerce is no longer the king of the retail industry, and brick-and-mortar shopping experiences are driving the industry’s ...

How to Measure and Improve Customer Service for Growth High-quality customer service is often a defining factor in a company’s success. At its core, customer service is about meeting the expectations ...

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies ...

With the current surge of generative AI advancements, consumers expect all of their interactions with brands to be personalized. These expectations around personalization have pushed many companies to ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...