Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

Those who are old enough to remember VRML, will recall that the the technology rode the wave of virtual reality hype in the 90’s, fusing the burgeoning world wide web with a vision of dragging the ...

The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...

“We didn’t have an answer for how to get started in VR for cinema” says Oculus CEO Brendan Iribe. So a year ago Oculus hired Pixar veterans to form Story Studio, which will create and release VR ...

After hyping everyone up recently with a short teaser video, eye-tracking specialists Tobii have revealed more details and video examples their eye tracking in action at GDC, including integration ...

With its ability to simulate realistic conditions and create an immersive environment, virtual reality allows users to learn and have experiences in an environment that’s both engaging and safe. While ...

While a select few retailers have found applicable uses for virtual reality (VR) in small doses on the consumer-facing side, Walmart is testing the tech at the employee level. Walmart is using VR ...

Elyse Betters Picaro is the former Editor-in-Chief of Pocket-lint and the former Operations Manager for Valnet's Consumer Tech brands, including Pocket-lint, Android Police, and XDA. She is based in ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...