Deutsch NY CEO Val DiFebo wants to set the record straight: She does, in fact, think of herself as a woman. A truncated quote that haunted DiFebo for years was originally published by New York ...

Effective leaders know how to give direct, negative feedback without offending their employees. This was the key leadership lesson that Val DiFebo, the chief executive of advertising agency Deutsch NY ...

Being at an agency for 5 years these days seems like a monumental accomplishment. The fact that Val DiFebo, CEO of Deutsch New York, has been at the same agency for 25 years isn’t an anomaly — it’s ...

DiFebo started her tenure at Deutsch in 1992 and quickly became one of the agency’s cornerstones as the entire industry adapted to a nascent digital era. Five years into her time there, and she was ...

While the price tag of a Super Bowl ad may be super-sized, Deutsch NY CEO Val DiFebo says the $4 million, 30-second slots are worth every penny. Aside from the 110 million fans watching on game day, ...

Although Danica Patrick has been noticeably absent from Go Daddy's new re-branding commercials, she might make an appearance in the company's 2013 Super Bowl spots. "We are working on the fourth ...