Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
Writing long-form content can be challenging, especially for those who have never written anything longer than the occasional social media post or 400- to 500-word blog. However, longer pages can give ...
The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...
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