Demographic segmentation In this type of market segmentation, the population is divided based on variables such as age, gender, nationality, income, and occupation.

Market segmentation process essentially involves grouping and sub-grouping large homogenous markets into clearly identifiable segments.

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

AI has expanded the scope of marketing outreach through advanced targeting and segmentation. For instance, Starbucks uses its AI-driven Deep Brew program to offer personalized marketing at scale.

Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

Market Segmentation Strategy Companies with a broad target audience typically segment or break down the marketplace to groups of customers with similar traits or interests.

Segmentation strategies are here to stay and are in fact becoming increasingly important, so ensure your social media marketing team is fully trained on the concept and working hand-in-hand with your ...