In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...

If searching Google feels slower, messier, and less reliable than it used to, that's because it is. Google's results are now dominated by AI-generated text, aggressive ads, and SEO-optimized clutter, ...

Google had to backtrack on AI-generated results before. The stakes are way higher this time.

It’s no secret that Google Search is in a weird place right now. The regular search experience has seen better days, with ads and unhelpful results making the search engine feel far less helpful than ...

Alphabet shares came under pressure after an Apple exec said they saw search queries decline for the first time. Bears jumped on this news to claim proof that search was a dying business. However, ...

I know that sounds dramatic, but we could be witnessing the slow demise of Google as we know it. Testifying in Google's antitrust trial, Apple's head of services, Eddy Cue, confirmed that fewer iPhone ...

Google initially faced pressure due to fears that it fell behind in the AI race and lost ground to AI models. Google Cloud serves as the backbone for many AI applications and is fueling the next stage ...