If launched, Hawaii Tourism Korea officials expect total airlift between Korea and Hawaii to exceed the pre-pandemic level.

SEOUL] Korean Air on Tuesday (Mar 11) launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia’s biggest carriers.

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984. The airline rebrand comes in the wake of its merger with Asiana and was guided by the brand's 'Excellence in Flight' ethos.

Korean Air's new exterior insignia for planes A Boeing 787-10 aircraft of Korean Air Co., South Korea's flagship air carrier, bears the airline's new aircraft livery, or the exterior insignia for planes,

Korean Air refreshes its corporate identity and aircraft livery, marking its first major brand update in four decades.