Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks is cutting 30 percent of its menu, CEO says menu has become 'overly complex'
Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...
Restaurant Business12h
Brian Niccol is erasing a lot of his predecessors' moves
Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
Starbucks announces it will cut 30% of its menu: 'Still room for improvement'
UNDATED (WKRC) - Starbucks announced it will cut around 30% of its menu. According to CNN, Starbucks will eliminate a ...
Texas Public Radio10h
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...
Scripps News on MSN12h
Starbucks plans to remove 30% of its menu items this year
Starbucks announced plans to cut out 30% of its menu items by later this year on its most recent investor call, according to ...
Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...