The new-look conference has a big chance to make some noise in the tournament this season. The Jayhawks remain the biggest brand and program in the conference, though. Ahead of the season tipping off, Kansas center Hunter Dickinson was named the Big 12 Preseason Player of the Year.

The Kansas basketball program will enter the 2024-25 season with high aspirations following their previous campaign. The Jayhawks’ 2023-24 season ended with a second-round NCAA Tournament defeat. Nevertheless,

The Jayhawks were picked ahead of Houston, Iowa State, Baylor and league-newcomer Arizona in a vote that was released Thursday for the conference’s 16 coaches. Cincinnati, Texas Tech, Kansas State, BYU and TCU rounded out the top 10, followed by UCF, Arizona State, West Virginia, Oklahoma State, Colorado and Utah.