There is a lot of excitement for the Houston Rockets' upcoming season after the acquisition of NBA megastar Kevin Durant. The NBA schedule release for this year is already showing how interested national audiences are to see the Rockets takeoff with their new star.

It is a constant barrage of a specific type of social media energy, many may find off-putting, designed to keep addled attention spans engaged with constant eccentricity. The response to the hype video has ranged from "What in the world am I watching?" to "Whatever this is needs to be stopped immediately."