Starbucks has named a bespoke WPP team as its U.S. creative agency of record, with plans to potentially expand the ...

Snickers’ latest Halloween spots, BMW motorcyle ads inspired by country flags and Levi’s new McLaren fashions.

A panel at Ad Age’s Business of Brands discussed how FAST channels enhance audience engagement with tailored content ...

In a Snickers TV commercial, a man and a woman look at the mechanical zombie they’ve assembled—badly—as a Halloween lawn ...

KFC is declaring that the chicken sandwich wars are over and that the chicken tender battle has just begun.

With fewer than 30 days to Election Day, the outcome is still too close to call. However, it’s a great time to be in the ...

Firefly, the generative AI tool for images, will create video, unleashing more content potential on the platforms.

Consumers crave personalized healthcare resources, but brands need to earn their trust in order to tap that market.

Taylor Swift is a “marketing gift,” but one that the Kansas City Chiefs are careful not exploit, said Lara Klug, chief ...

Competition in the mac and cheese market is heating up as new brands enter the category to address various consumer ...

Despite all the attention on attention, Kroger and Advertising Research Foundation find little sales or outcomes impact.

When it comes to the economy, people are obsessed with the idea of normal. We like normal—traders like it when markets are ...