Despite loaning funds to help Le Coq Sportif fulfil its Paris 2024 kit supply commitments, the French National Olympic and ...

The Belgian Pro League has extended the deadline for responses to its domestic media rights tender at the behest of ...

AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the ...

TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up ...

TNT Sports has reached a multi-year media rights deal with Unrivaled, the new US women’s professional basketball league, ...

Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as ...

Major League Soccer’s decade-long, $2.5bn-plus (€2.3bn) global streaming rights contract with Apple may end up being one of ...

Cricket is the seventh most valuable sport globally by media rights revenues, according to the forthcoming 2024 Global Media ...

The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell ...

Portugal’s public prosecutor has called for Benfica to be suspended from all sports competitions for between six months and ...

Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month ...

Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh ...