AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

AMC Theaters will begin showing more ads before movies on Tuesday. This is being done because of a deal between AMC Entertainment and National CineMedia. The preshow material, which includes trailers ...

AMC moviegoers frustrated by long trailers before a film might be in luck. After the cinema company struck a deal last month to add more advertising before its films, fans were furious. AMC even added ...

In this clip Kristian and Steph discuss reports that AMC Theaters plans on reducing ad time prior to movie screenings. #clips ...

In June, AMC Theatres (AMC) announced a bold change in its movie theaters to avoid dramatically raising ticket prices, which frustrated moviegoers. The theater chain finalized a deal with cinema ...

Shane is a Movie Features Writer for Collider. He developed a strong passion for film and writing at an early age, and went on to study Writing, Communication, and Political Science at Siena College.

It seems that AMC Entertainment-- the biggest U.S. theatrical chain -- has given up the purity of theatrical exhibition when it comes to full nonstop film entertainment. It has adding regular-looking ...