Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ...

Spot wasted spend before it compounds. Learn the signals of drifting automation and how to keep Google Ads campaigns running ...

Every day this week, we and other close watchers of Google have been holding our breath, waiting for Judge Amit Mehta of the federal court in Washington to issue a ruling on how Google’s illegal ...

Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.