Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform. A Gucci virtual handbag was notably resold on Roblox in 2021 for more than $4,000.

Neura Studios recently added Roblox’s programmatic ad sales system—allowing Roblox to place ads inside Clip It for revenue.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.