ITV has confirmed the launch date for its new channel ITVBe. The channel will begin its run on October 8 and will be the exclusive new home of The Only Way Is Essex. What to Read Next A number of ...

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches on Octobder 8th with Diet Coke as its main sponsor. The sponsorship package, which was negotiated by MediaCom on behalf of ...

ITVBe will air lifestyle and reality shows from the U.K. and U.S., such as "The Only Way is Essex," one of Britain's answers to "Jersey Shore," and the "Real Housewives" franchise. By George Szalai ...

ITV is to launch a new channel on Freeview, Sky and Virgin. ITVBe - the broadcaster's fifth major channel - will feature lifestyle and reality programming from the UK and the US. From launch, ITVBe ...

Billie Faiers, star of the ITVBe reality series, Mummy Diaries, has signed an exclusive deal with Hunter Price International to develop, design, market, and manufacture her new home and lifestyle ...