Firefly, the generative AI tool for images, will create video, unleashing more content potential on the platforms.

Consumers crave personalized healthcare resources, but brands need to earn their trust in order to tap that market.

Taylor Swift is a “marketing gift,” but one that the Kansas City Chiefs are careful not exploit, said Lara Klug, chief ...

Scottie Cameron directed a half-dozen retro-zany shorts for the ‘Bop Line’ campaign, which includes a working hotline ...

When it comes to the economy, people are obsessed with the idea of normal. We like normal—traders like it when markets are ...

KFC is declaring that the chicken sandwich wars are over and that the chicken tender battle has just begun.

Despite all the attention on attention, Kroger and Advertising Research Foundation find little sales or outcomes impact.

Royal Caribbean International is looking for a new creative partner as the cruise industry invests in new offerings to court younger travelers.

Competition in the mac and cheese market is heating up as new brands enter the category to address various consumer preferences for the pantry staple. Boxed-mac brands have started chipping away at ...

As the director of B2B marketing at Healthline Media, Sarah Clark leads thought leadership initiatives that help pharmaceutical and health and wellness audiences and partners stay on the pulse of the ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 11 hours 29 min ago By Ad Age Staff - 12 hours 31 min ago By Tim Nudd - 13 hours 47 min ago By Tim Nudd - 15 hours 20 min ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.