Competition in the mac and cheese market is heating up as new brands enter the category to address various consumer ...

KFC is declaring that the chicken sandwich wars are over and that the chicken tender battle has just begun.

Firefly, the generative AI tool for images, will create video, unleashing more content potential on the platforms.

Consumers crave personalized healthcare resources, but brands need to earn their trust in order to tap that market.

Despite all the attention on attention, Kroger and Advertising Research Foundation find little sales or outcomes impact.

Taylor Swift is a “marketing gift,” but one that the Kansas City Chiefs are careful not exploit, said Lara Klug, chief ...

When it comes to the economy, people are obsessed with the idea of normal. We like normal—traders like it when markets are ...

Royal Caribbean International is looking for a new creative partner as the cruise industry invests in new offerings to court younger travelers.

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

Interpublic Group of Cos.’ Mediahub has found its new U.S. CEO. Nicole Estebanell steps into the role after serving as global ...

Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...