And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

The two-day activation from Dec. 13-14 in New York’s Williamsburg neighborhood was created in partnership with experiential ...

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

The gaming experience celebrated the new urban Olympic sports and inclusivity which was at the heart of Samsung’s "Open ...

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...

For the second consecutive year, the ANA members voted to select “AI” as the word of the year (or rather two, since it’s ...

Omnicom has agreed a deal to acquire Interpublic to create the world’s biggest agency group, the two companies have formally ...

These are questions that may come to mind when fans enter the Barbie StreamHouse, a re-creation of the iconic doll’s famed ...

Omnicom ís in talks to buy Interpublic and a deal could be announced as soon as this week, the Wall Street Journal has ...