Eagerness abounds when it comes to marketers’ intention to show up for Super Bowl LIX on Feb. 9, 2025. Fox at the start of November had already sold out of all its Super Bowl advertising inventory, ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...