Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.

The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.

Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...

Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...