See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Catch up on select AI news and developments from the past week or so: OpenAI launches Sora 2 with audio and likeness features. OpenAI unveiled Sora 2, a video generation model that supports ...

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...