Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

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SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...

On this day in 1824, Ludwig van Beethoven's ninth and final symphony debuted at the Theater am Kärntnertor in Vienna. It's now considered one of the greatest pieces of music ever written, and he ...

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I'm going to see my favorite contemporary composer, Max Richter, live tonight, and I'm unbelievably excited about it. I love concerts in general, but there's something extra magical about seeing an ...

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...