Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert.

If you’re drowning in leads but your close rate isn’t improving, you’re not alone. Most B2B sales teams waste hours chasing dead-end prospects while hot leads go cold in their CRM. The fix? A lead ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

When applying for a mortgage, your credit score affects your odds of approval, interest rate and loan terms. FICO has been the leading credit scoring company for mortgages, but credit scoring models ...

How important is it to use expanded behavior-based data such as social media to vet borrowers? Considering there are now tips to help people walk away from bad mortgages, finding new ways to vet ...

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...