NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

Thunder vs. Rockets peaked at 7.1 million viewers. The post NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010 ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

The return of the NBA on NBC helped deliver the best opening night since 2011, when a lockout saw the season open on ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have ...

Atlanta Hawks point guard Trae Young has long been the subject of trade rumors and speculation, and it's fair to wonder about ...

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The legendary show felt exactly the same on its new network. And our columnists say that is exactly the point.