We all know Siesta Beach is awesome. But here's what goes into those "best beach" rankings — and why they matter.

A Sarasota restaurant that debuted on Bee Ridge Road and earlier this year added a location at The Landings shopping plaza ...

SIESTA KEY, Fla. — The green tower on Siesta Key may look like an ordinary lifeguard stand, but to his tens of thousands of social media followers, it’s where Scot Ruberg has kept watch for the last ...

The scarecrow is part of the Scarecrow Stroll, which was introduced by the Siesta Key Chamber of Commerce this year. The ...

I will never again trust Trip Advisor and its reviews. It is astounding that Siesta Key was selected as the winner over all the other beach towns in the U.S. We who are residents of Sarasota, more ...

A new San Diego Web Cam has been installed atop The Rooftop Bar at Mission Pacific Beach Resort, providing a 24-hour live ...

A Sarasota restaurant and tiki bar billed as “world-famous” and known for its stoner-friendly vibe and menu — featuring items like the Dankalicious Nugz, Legal Greens, and the Wake & Bake brunch ...

Two tropical systems sitting in the Atlantic are sending big waves toward Florida. Check out live beach cams below. Daytona BeachPort CanaveralNew Smyrna Beach ORLANDO, Fla. — Two tropical systems ...

October 4th marked a significant milestone for the Sarasota Herald-Tribune: our 100th anniversary. Why is a newspaper devoting an entire column, and more, to its own history? Because our story isn't ...