Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

Southwest Airlines has ended its open seating policy in favor of assigned seats. The airline has also eliminated free checked ...

For decades Southwest Airlines' open seating model set it apart from other airlines That changes, starting today. Now, the ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

The Dallas-based carrier has assigned seating on all of its planes, similar to other major U.S. competitors like American ...

Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...

The next time you board a Southwest Airlines flight, you’ll know exactly where you’re sitting. As of Tuesday, the ...

Southwest Airlines completed major business model changes, including assigned seating, forecasting increased profits for 2026 ...

Southwest’s shift to assigned seating marks a major strategic pivot, lifting profit forecasts and investor confidence amid ...

Days after Southwest officially implemented assigned seating, CEO Bob Jordan defended the slate of the changes the carrier ...

The introduction of assigned seating comes with other changes such as the addition of premium seating options and a new ...