GoPro might be the biggest name in action cameras, but the most affordable GoPro today is the Hero 10, which is a few years old now While we thoroughly enjoyed it in our GoPro Hero 10 Black review, it's still more expensive than this discounted DJI Osmo Action 4.

The Insta360 X3 is a powerful 360-degree camera designed for capturing immersive, high-quality footage. With 5.7K video resolution, advanced FlowState stabilisation, and a large 2.29-inch touchscreen, it offers seamless control and precision. Ideal for creators, its dual-lens system delivers stunning, all-encompassing content from every angle.

At the heart of the DJI Action 2 is a 1/1.7-inch sensor capable of recording 4K/120fps video and has a super-wide 155° field of view which lets you capture immersive footage. The action camera also has Slow Motion,

The Osmo Action 4 was recently succeeded by the Osmo Action 5 Pro, which delivers better battery life, brighter dual OLED screen that make viewing outside in bright conditions easier, plus a 40MP high-resolution photo mode and excellent compatibility with DJI's wireless mics like the DJI Mic 2.

We've seen some really good action camera offers on Prime Day, but we had to wait until after the big shopping event to see the best GoPro deal surface. The Hero 10 Black is down to £199, the cheapest ever. It was around £228 a few days ago, but now it's under the £200 threshold.

Amazon has cut 25% off the price of the GoPro HERO12 action camera, dropping it back to its best sale price ever in a huge October Prime Day deal you can shop now

Amazon's October Prime Day deals are kicking off, and there are plenty of savings to be had on action camera gear, including on the brand new GoPro Hero13 Black, which is currently $399 including accessories from GoPro.

I've been reviewing cameras for PCMag since 2011, so I know which deals are actually worth it. If you're in the market for a new shooter, these are the camera deals I recommend for Prime Day.