The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.

Apple is weighing price hikes for its upcoming fall iPhone lineup but is keen to avoid linking any increases to U.S. tariffs on imports from China, where most of its devices are assembled, the Wall Street Journal reported on Monday.

The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.