Mattel Exec on Rebooting Barney for Daniel Kaluuya's Movie and a Max Animated Series - and Is the ‘American Girl' Doll Movie the Next ‘Barbie'?
From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...
Taking a Lesson From Barbie, Mattel Builds a More Nimble Supply Chain
The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.
How Mattel used AI to create packaging for Barbie dolls
Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.
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Mattel's next property in line to get the Barbie treatment is View-Master, and we're hoping for a horror movie
Mattel wasn't lying when it said tons of toy properties would be getting the movie treatment, as it's just been announced ...
After Barbie, Mattel plucks a childhood toy from shelves for a bizarre live-action movie – because apparently it's "a treasure trove of storytelling possibilities"
Barbie, of course, paved the way to the tune of $1.45 billion and, now, Mattel has plucked another product off of its shelves ...
View-Master Officially the Latest Classic Mattel Toy to Get Its Own Movie After the Mega-Success of Barbie
Mattel Films is banking on a whole generation of fans being nostalgic for the device, teaming up with Sony Pictures ...
Indian Fashion Designer Anita Dongre and Mattel Debut First-Ever Diwali Barbie: ‘An Incredible Feeling’ (Exclusive)
Mattel is launching its first Diwali Barbie doll designed by Indian fashion designer Anita Dongre in celebration of the ...
The Hill on MSN13d
Mattel releases first Diwali Barbie doll
Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to ...
News Nation on MSN12d
Mattel’s first Diwali Barbie doll sells out online in one day
( NewsNation) — For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming ...
The Straits Times4d
Mattel unveils its first Diwali Barbie, only 50 brought into Singapore
Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls on Oct 31 in Singapore. The American toy company’s latest doll was ...